CLOTHES THAT INSPIRE
#StayREAL
R.E.A.L, is an acronym for Rich Even After Losses. This apparel brand emerged in 2022 and was brought to life by founder, Vic Gurley Jr. This message was created to inspire others, through our clothing, that being "Rich" begins with your mindset. Our founder teaches others that you can take a loss, turn it into a lesson, and still be rich.
R.E.A.L. is not only a brand, but a movement that represents individuals that remain true to themselves, despite any adversity. Learn more about Vic's mentorship program where he inspires others to visualize, manifest, and bring their passions to life.
STAY REAL, STAY RICH.
THE REAL ROAD TRAVELLED
Years 2008-2010
- Vic graduates high school (2008)
- Goes off to college (2008)
- Drops out of college (2010)
- Goes flat broke and takes job as a middle school janitor (2010)
Years 2010 - 2015
- Vic reaches rock bottom (2010)
- Joins the military (2011)
- Excels as an IT (2012-2015)
- Purchase of first home (2015)
- Arrested for DUI (2015)
Years 2015 - 2019
- Vic goes into solitude and depression (2015)
- Discovers his identity (2016)
- Starts his first legitimate business (2016)
- Thrives in his military and entrepreneur careers, simultaneously (2016-2019)
- Purchase of second house (2017)
- Starts short-term rental business (2019)
- Completes military obligation with Honorable Discharge (2019)
Years 2019 - 2022
- Vic pursues his real estate career (2019)
- Begins a government contracting career (2019)
- First child born (2019)
- Purchase of third house (2019)
- Started Landscaping company (2020)
- Sold landscaping company, for profit (2021)
- The REAL Movement is born! (2022)
